Marketing Lesson in Music
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As they say in showbiz, you gotta have a gimmick. USA TODAY's Ken Barnes takes a look at some artists performing classical music and the often-cynical marketing techniques used to mass-market them.
Charlotte Church
Selling point: Extreme youth (signed away her life...the angel sounds like a granny now)
Total sales: 5.9 million units
Bond
Selling point: Female string quartet in skimpy outfits (or none)
Total sales: 711,000
Andrea Bocelli
Selling point: Blindness (OK singer only but have to salute him for singing a piece without looking at it...or do they have notes in Braille??)
Total sales: 12.7 million
Lang Lang
Selling point: Youth, piano prodigy (I'm just proud that he is Chinese...professional debut at FIVE...hell)
Total sales: 37,000
Selling point: Cuteness, violin prodigy (Red Violin soundtrack...plays like a god...captivates and draws you into the music. A MUST LISTEN)
Total sales: 262,000
The Three Tenors
Selling point: Operatic supergroup (Firmly established at their thrones...still best of yet in their golden years)
Total sales: 1.9 million
Three Mo' Tenors
Selling point: Left as an exercise for the reader
(Who again??!)
Total sales: 106,000
The Irish Tenors
Selling point: Another supergroup, and they're Irish
(Haiyo original sikit lar...how many 3 tenors you want. At least Il Divo is called Il Divo and have...guess what...FOUR members!!!)
Total sales: 989,000
